Experience Analysis

One of the purchases I have made recently was with ZitSticka, a skincare company. I went to the ZitSticka website to repurchase my sunscreen. This was the third time I had bought my sunscreen from the company, which specializes in acne-alleviating products and “changing the way people think about acne.” Because the last two sunscreens seemed to help clear my hyperpigmentation, I expected to continue that progress with the third sunscreen. In other words, my previous positive experience with the brand prompted me to continue supporting the brand and making another purchase.

The ZitSticka website is intelligently and beautifully designed. There are a lot of bright, joyful colors, such as light green, yellow, light purple, and pink. The color choices significantly align with the “acne positivity” theme the company is striving to embrace. All the models on the website are young adults or teenagers who have acne and scars on their faces. They all look happy and confident while using the products. This means that the imagery is also deliberately created to promote “ance positivity.” The language on the site is both informative and empowering. Some of the text addresses scientific details, such as “formulated for breakout-prone and sensitive skin, MEGASHADE's lightweight SPF 50 serum formula is a mineral-chemical hybrid, for broad-spectrum protection from UVA and UVB rays.” Some other messages convey emotional support for the acne-struggling community: “ZitSticka is committed to advocating for mental health through transparent conversation that builds community and gives back to those who are mentally affected by acne.” It’s clear that through the website, the company is not only trying to provide dermatologist-tested products that clear acne, but it is also advancing encouragement and support for its customers.

The packaging and the product look the same as how they are shown on the website. This consistency enhances the credibility of the company. When I received the product, it was packed carefully, and I didn’t see any broken parts. This means that the company takes good care of the product and delivers on promises.

When I am using the product, I feel good about myself. Every time I use it, I know that I am focusing on self-care and wellness. Even though the results do not come immediately after I use the product, I always feel confident that my skin will get better soon. The company has likely succeeded in fostering “acne positivity” within me. This positivity itself also helps clear acne, as one of the major sources that cause acne is stress.

My experience with ZitSticka has informed me about the insight of acne product customers: most acne patients are young and feel bad about themselves, which, in turn, deteriorates the infection. Hence, the best way to appeal to them is to use scientific evidence to reassure them while boosting their confidence with encouraging and empowering messages. ZitSticka seems to have nailed this insight handsomely. The company just needs to continue to stick with its brand identity, making dermatologist-tested products accessible to the youth and supporting them emotionally.