Media Pitching: How to arrive at the PR Promised Land.

According to a recent study by Muck Rack LLC, media pitching is one of paramount public relations expertise yet the most challenging. To create a media pitch that receives the journalist’s response is not enough, but to arrive at the “PR Promised Land” – a spot in the journalist’s priority email inbox filter. Michael Smart, a media relations coach, has established strategies that enhance the possibility for media coverage and the ultimate arrival at the “PR Promised Land.”

The accompanying infographic summarizes Smart’s media relations strategies. It serves as a quick how-to on creating an effective media pitch that meets the journalist’s needs rather than purely aiming at the company’s promotion. Some presented aspects of media pitching include the structure, the subject line, the introduction and the follow-up. To access the full scope of Smart’s media relations expertise, please visit his free course through Muck Rack Academy.

There is only one thing that is worst than being talked about, and that is not being talked about (Oscar Wilde).

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Date published: October 16, 2021

Programs used: Word, Grammarly & Adobe Spark

Brief description: A how-to on creating an effective media pitch.

Reflection: This fifth blog of the series was a test of my video and graphics skills. Adobe Spark was a right choice for a quick creation of visuals for blog or social media posts. Making a how-to visual requires an understanding of the topic and an ability to present the topic succinctly.

References: (links are all inserted above).